We will help you to organize the products supply:
- to the federal and local retail chains:
- through the leading distributors;
- to the B2B and HoReCa clients.
Work in this area includes:
Building of the “supply chain”:
- establishment of international and domestic logistic systems to serve all types of sales channels;
- Creation of a full-fledged trade infrastructure (affiliates, trade representative offices) based on the company’s needs
Establishment of the sales system:
- Development of company’s commercial policy taking into account work conditions with selected sales channels;
- Formation and implementation of programs of cooperation with distributors;
- Development and implementation of effective system of products supply to retail chains;
- Development and implementation of customer loyalty systems.
Researches and analytics:
- Determination of capacity and trends of market segments development;
- Identification and analysis of the competitive environment;
- Identification of perspective market segments;
- Analysis of effectiveness of the company’s current range of products;
- Determination of optimal packaging solutions for both existing and prospective assortments.
Management of marketing policy:
- Development/adjustment of company’s assortment portfolio;
- Development/adjustment of company’s brand portfolio;
- Formation of company’s brands price positioning;
- Adaptation of foreign brands for the sales in local market;
- Development and implementation of “unified knowledge system about company and products” both for the company’s employees and customers;
- Development of merchandising standards;
- Development and implementation of advertising and trade-marketing programs to promote products.
Benefits of working with us:
Our specialists have many years of work experience with leading retails chains and distributors in different countries, including:
By cooperating with us, you can:
For Russian companies:
- Reduce financial and time costs of negotiating contracts with retail chains and major distributors;
- Increase effectiveness of current retail chains contracts;
- Increase the economic return from the work of the company’s trading divisions;
- Form the assortment portfolio with a high demand by customers;
- Optimize marketing (trade-marketing) company’s budget and increase its efficiency.
For foreign companies we offer:
- Prompt assessment of the possibilities and expediency of entering the Russian market;
- Organization of full-fledged “products supply chain”: from manufacturers to Russian clients.
- Opportunity of a prompt and professional start of work with major clients: retails chains and distributors;
- Opportunity of attracting professionals from the related industries: logistics, foreign economic activity, financial management etc.