We will help you to organize the products supply:

• to the federal and local retail chains:
• through the leading distributors;
• to the B2B and HoReCa clients.

Work in this area includes:

Building of  the “supply chain”:

• establishment of international and domestic logistic systems to serve all types of sales channels;
• Creation of a full-fledged trade infrastructure (affiliates, trade representative offices) based on the company’s needs

Establishment of the sales system:

• Development of company’s commercial policy taking into account work conditions with selected sales channels;
• Formation and implementation of programs of cooperation with distributors;
• Development and implementation of effective system of products supply to retail chains;
• Development and implementation of customer loyalty systems.

Researches and analytics:

• Determination of capacity and trends of market segments development;
• Identification and analysis of the competitive environment;
• Identification of perspective market segments;
• Analysis of effectiveness of the company’s current range of products;
• Determination of optimal packaging solutions for both existing and prospective assortments.

Management of marketing policy:

• Development/adjustment of company’s assortment portfolio;
• Development/adjustment of company’s brand portfolio;
• Formation of company’s brands price positioning;
• Adaptation of foreign brands for the sales in local market;
• Development and implementation of “unified knowledge system about company and products” both for the company’s employees and customers;
• Development of merchandising standards;
• Development and implementation of advertising and trade-marketing programs to promote products.

Benefits of working with us:

Our specialists have many years of work experience with leading retails chains and distributors in different countries, including:

By cooperating with us, you can:

For Russian companies:

• Reduce financial and time costs of negotiating contracts with retail chains and major distributors;
• Increase effectiveness of current retail chains contracts;
• Increase the economic return from the work of the company’s trading divisions;
• Form the assortment portfolio with a high demand by customers;
• Optimize marketing (trade-marketing) company’s budget and increase its efficiency.

For foreign companies we offer:

• Prompt assessment of the possibilities and expediency of entering the Russian market;
• Organization of full-fledged “products supply chain”: from manufacturers to Russian clients.
• Opportunity of a prompt and professional start of work with major clients: retails chains and distributors;
• Opportunity of attracting professionals from the related industries: logistics, foreign economic activity, financial management etc.